Privacy Policy

Last updated: October 24, 2025

HIKOLAYAE operates this store and website — https://hikolayae.com — including all related information, content, features, tools, products, and services (collectively, the “Services”), in order to provide you, the customer, with a curated shopping experience. HIKOLAYAE is powered by SHOPLINE, which enables us to provide these Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing, and disclosure of your personal information.

By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.

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Personal Information We Collect or Process

“Personal information” refers to data that identifies or can reasonably be linked to you or another person. It does not include anonymized or de-identified information.

Depending on how you interact with our Services, we may collect or process the following categories of personal information:

• Contact details: name, address, billing address, shipping address, phone number, and email address.

• Financial information: credit/debit card details, payment account information, transaction records, and payment confirmations.

• Account information: username, password, preferences, and settings.

• Transaction information: items viewed, added to cart or wishlist, purchased, returned, exchanged, or canceled.

• Communications: information you provide when you contact our customer support team.

• Device information: device type, browser, network connection, IP address, and unique identifiers.

• Usage information: data about how and when you interact with or navigate the Services.

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Sources of Personal Information

We collect personal information from multiple sources, including:

• Directly from you, when you create an account, use our Services, or communicate with us.

• Automatically through the Services, via cookies and similar technologies.

• From our service providers, who help us operate, host, or analyze our Services.

• From partners or third parties, such as marketing or logistics partners.

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How We Use Your Personal Information

We may use your personal information for the following purposes:

1. Provide, Tailor, and Improve the Services

To process your payments and orders, manage your account, fulfill returns and exchanges, send order updates, and personalize your shopping experience (including product recommendations and saved preferences).

2. Marketing and Advertising

To send promotional communications via email, SMS, or mail and display online advertisements that may interest you, including on third-party websites.

3. Security and Fraud Prevention

To verify your identity, detect and prevent fraud or misuse, and maintain the integrity of our Services.

4. Communication and Customer Support

To respond to your inquiries, provide assistance, and maintain our relationship with you.

5. Legal Compliance

To comply with laws, respond to lawful requests, and enforce our Terms of Service or policies.

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How We Disclose Personal Information

We may disclose your personal information under the following circumstances:

• With SHOPLINE, our e-commerce platform provider.

• With vendors and service providers (e.g., payment processors, logistics, cloud storage, customer service).

• With marketing and business partners who help us deliver advertising and promotional services.

• When you consent or direct us to share your information, such as with social media integrations.

• With our affiliates or in corporate transactions, such as mergers or acquisitions.

• To comply with legal obligations or protect our rights and those of others.

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Relationship with SHOPLINE

Our Services are hosted by SHOPLINE, which processes personal information to help operate and improve the platform. Data you provide through our store may be shared with SHOPLINE and other third-party service providers, which may be located in other countries.

SHOPLINE may also process your data independently to improve its own services. You can learn more about how SHOPLINE handles personal data by reviewing the SHOPLINE Consumer Privacy Policy.

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Third-Party Websites and Links

Our website may include links to third-party websites. We are not responsible for their privacy or security practices. Please review those websites’ privacy policies before providing any personal information.

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Children’s Data

Our Services are not directed toward children, and we do not knowingly collect personal information from individuals under the legal age of majority in your jurisdiction. If you believe a child has provided us with personal information, please contact us so we can delete it.

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Security and Retention of Your Information

While we take reasonable steps to protect your personal information, no online system is completely secure. You are responsible for safeguarding your account credentials.

We retain personal information only as long as necessary to provide our Services, comply with laws, resolve disputes, or enforce agreements.

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Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

• Access or request a copy of your personal data.

• Request deletion of your personal data.

• Request correction of inaccurate information.

• Receive your personal data in a portable format.

• Opt out of the “sale” or “sharing” of your data for targeted advertising.

• Manage your communication preferences by unsubscribing from marketing emails.

You may exercise these rights by contacting us via the details below. We may need to verify your identity before processing your request.

For information on how SHOPLINE handles personal data and your rights regarding their processing, visit: https://www.shopline.com/privacy

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Complaints

If you have any concerns about how we process your personal information, please contact us using the details below. Depending on your jurisdiction, you may also contact your local data protection authority.

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International Transfers

We may transfer and store your information in countries outside your own. Where required by law, we implement appropriate safeguards such as the Standard Contractual Clauses to ensure your data is protected.

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Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on our website with an updated “Last updated” date.

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Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

HIKOLAYAE
📍 14271 Jeffrey Rd, STE 378, Irvine, CA 92620, USA
📧 support@hikolayae.com